Inspiring enthusiasm for science
For reliable information. For trust in science. For innovation. Our society needs science communication. And suitable formats for the various target groups: A lecture series for citizens, an interview on children's radio or a tour of an institute with association representatives? How do I get my research results across to the public in an understandable way?
Learn methods and strategies for successful science communication. The Press, Communications and Marketing Office and Human Resources Development have established a training programme aimed at scientists at all stages of their career. Our programmes are continuously evaluated and expanded.
Share your knowledge: Transfer is an important part of our university activities.
Have fun communicating!
P.S. Currently, the internal offers of Paderborn University are in German. Offers in English can be found, for example, at the National Institute for Science Communication (NaWik).
Our offers
Basics
Content: How do I develop a communication strategy and communicate my research - science communicator Nadine Lux provides input on methods, channels and goals and offers exercises on various formats such as science pitch or science storytelling.
Target group: PhD students and postdocs
Format: Online event
Next date: The training took place on 8 and 9 April 2025. As soon as the next date is fixed, it will be announced on this page.
Content: What do I need to be aware of when using photos/videos, how do I document agreements with photographers correctly and what data protection regulations need to be observed when taking photos of people? Dr Jasper Prigge, specialist lawyer for copyright and media law, will talk about these and many other aspects of copyright and personal rights in the online training course.
Target group: All employees
Format: Online event
Next date: The training took place on 17 March 2025. As soon as the next date is fixed, it will be announced on this page.
Content: Communicating my Research - the e-learning programme contains a module on the topic of science communication. Specifically, the following content is offered for self-learning: Basics of Science Communication, Social Media for Scientists, Strategies for Digital Science Communication and Start your Social Media Presence today.
Target group: Doctoral students, postdocs and other employees in research and science management
Format: E-learning
Next period: May to August 2025; registrations were possible until 14 April 2025
Social Media
At Paderborn University, the social media team of the Press, Communication and Marketing Office offers individual social media consultations. Would you like to set up an account on LinkedIn, reach your students via Instagram or strengthen your research communication on several channels at once? Or are you not yet sure whether you want to set up an institutional account for your group or project or whether you would prefer to strengthen communication with your personal profile?
We will be happy to advise and train you according to your individual needs! Depending on your requirements profile, we will talk to you about your target groups and goals, possible content and how best to prepare this content and how to take Paderborn University's corporate design into account on the social media channels.
Target group: Employees in science and administration, students and research assistants
Format: Individual consultation on request
Contact the social media team now and request your individual consultation!
E-mail: socialmedia@zv.upb.de
LinkedIn is the best-known social network for maintaining professional contacts. The platform has grown strongly in recent years and is also ideally suited for your specific communication goals in the field of science communication, e.g. when it comes to making research topics or transfer projects visible and known in active dialogue with target groups from business and society.
Would you like to create a professional, appealing and high-quality LinkedIn profile? Do you feel that you are not yet utilising the platform's possibilities sufficiently? Or do you want to further expand your network on LinkedIn, address new exciting target groups and score even better with your content?
We are currently planning a specific training programme for Paderborn University researchers with an external LinkedIn expert. If you are interested, we recommend you start with an individual social media consultation (see above). We will be happy to discuss further and LinkedIn-specific training options for you!
Get in touch if you are interested!
Email: socialmedia@zv.upb.de
Live and in colour
Content: Talking about your own research and explaining it in an understandable way - science communication often takes place in front of an audience or even in front of the camera. The thought of this often triggers nervousness and high expectations of oneself: How do I stand correctly, where do I put my hands, what does my face look like? How do I find the right tone with my audience and make sure that everyone stays on the ball and understands my content and message correctly? How do I act so that it comes across as authentic and professional? The workshop is divided into three modules and provides basic knowledge on the topics of posture and body language, target group-orientated communication and impact in front of the camera.
Target group: PhD students and postdocs
Format: Face-to-face event
Next date: 23 May 2025, 09:00 to 13:00
Content: The media training is designed to give scientists an initial routine for interview situations in front of the camera. The main aim is to learn easy-to-recall skills that reduce anxiety and help them to become more adept, relaxed and relaxed in a filming situation. The interaction with the camera should be experienced as a positive experience. The programme can be adapted to the individual needs of already experienced speakers.
This individual training can be arranged on request. If you are interested, please contact Dr Johannes Schnurr, Head of Press, Communication and Marketing.
