Emerald Management Simulation - Gestaltung und Evaluation einer prozessorientierten Businesssimulation

The “Emerald Management Simulation” project focuses on the design of a computer-aided management game in which learners learn the core business processes of a consumer goods manufacturer operating on the market. They compete against other simulation groups and receive direct feedback on their business decisions via market reactions. In addition to the business game concept, the project focuses on the didactic issues involved in designing and implementing the business game and evaluating its use. Learning success measurement and the conception of didactic application scenarios form a further project focus.