Maren Purrmann

Business Administration, esp. Services Management and Technology Marketing (until 2022)

Former

Publications

Latest Publications

How to Build Trust on Peer-to-Peer Platforms: An Investigation of the Antecedents of Peer and Platform Trust

M. Purrmann, N. Wünderlich, in: Proceedings of the 2020 AMA Winter Academic Conference, 2020.

Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms

M. Purrmann, N. Wünderlich, in: Proceedings of the 2019 Frontiers in Service Conference, 2019.

Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers

M. Purrmann, N. Wünderlich, in: Proceedings of the 2018 Frontiers in Service Conference, n.d.

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