Lisa Petzke, M.Sc.

Advanced Systems Engineering / Heinz Nixdorf Institut

Research Associate

Business Engineering | Data-Driven Product Management

Office Address:
Fürstenallee 11
33102 Paderborn
Room:
F1.107

Publications

Latest Publications

Application Areas and Challenges of Data-Driven Product Management

T. Fichtler, K. Grigoryan, L.I. Kirchberg, C. Koldewey, R. Dumitrescu, in: PACIS 2024 Proceedings, 2024.


A Method for Identifying Use Cases in Data-Driven Product Management

T. Fichtler, L.I. Kirchberg, K. Grigoryan, C. Koldewey, R. Dumitrescu, in: Procedia CIRP, Elsevier BV, 2024, pp. 539–544.


Performance Management Approach for Digital Platforms in B2B Markets

L. Özcan, L.I. Kirchberg, C. Koldewey, R. Dumitrescu, in: I. Bitran, L. Bitetti, S. Conn, J. Fishburn, E. Huizingh, M. Torkkeli, J. Yang (Eds.), The Role of Innovation: Past, Present, Future, Athens, 2022.


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